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UNWWORN
L'Eaundry
We collaborated with Unwworn to produce a seamless loop, to be used as the landing page for their website redesign, plus stills. L'Eaundry is a clothing fragrance, designed with Unwworn's ethos of extending clothes' lifetimes through proper care rather than overwashing. To reflect this, we developed a cloth simulation of a lived-in striped fabric, matching the pattern of the L'Eaundry packaging, that dreamily floats around the product.
Words from Meghan McKenna, Founder of Unwworn:
'The team brought a strong mix of craft, communication and originality, while keeping the process collaborative and easy to navigate. They took the brief in 3 very distinct directions, and went beyond what seemed obvious. When I had a last minute strike of inspiration, they happily took a new idea onboard and worked beyond the planned delivery timelines. The process felt collaborative, clear and creatively ambitious throughout.'
Selected Stills
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