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THE GLOWCERY
Clean Greens
The Glowcery asked us to create a visual for their product Clean Greens that would 'Stop the scroll [and] create something no skincare brand has done before', as well as visualising their hero ingredient, broccoli, alongside the bottle. We developed a stylised 'broccoli' simulation, with soft hypnotic motion inspired by the movement of an sea anemone. The tendrils gently caress the product, which moves through the broccoli simulation in a seamless loop - emphasising the gentle and restorative nature of the product.
Words from Roshanne Dorsett, Founder of The Glowcery:
'I just had the pleasure of collaborating with Pinpoint FX! The motion shots and stills they created for The Glowcery are absolutely stunning, every single frame exceeded my expectations. What really blew me away was the CGI work, as someone who is pretty new to the world of CGI the entire process was fascinating to witness, and the end results look so realistic! The level of skill and artistry involved is amazing.
What also stood out was how involved Charlotte kept me throughout the whole project. They consistently offered updates and welcomed my feedback on the creative direction, which made the whole experience feel very collaborative. I never felt out of the loop. A huge thank you to Charlotte, Karstin and Bhavya the talent, professionalism, and warmth made this one of the best creative collaborations I've ever had. I would 100% work with them again and would recommend them to absolutely anyone. Do not sleep on this team!'
Selected Stills
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